B&K in collaboration with Smith Design Office created a documentary about the history of the world's most favorite American casual dining restaurant, Chili's! IMM came to SDO and B&K to realize their concept of 40 short films for each year of Chili's existence, for their 40th annual GM meeting. Our team went to Dallas to acquire footage of Chili's corporate brass telling the stories of Chili's lore and corporate strategy. We produced a few animated versions of the tall tales. B&K had over 10 different studios and artist, from Buenos Aries, to Barcelona and LA to NYC, working on the animations.
For the GM meeting we strung all the 40 pieces into an hour long document of Chili's rich corporate culture. We don't expect yopu to watch the entire documentarty, so below is a super cut of the interviews followed by a selection of the animations.
Inception - creative direction, co-direction by Bell & Koola. Produced at Kasana, co-director Roberto Connolly.
That Beards Gotta Go! - writing, creative direction by Bell & Koola. Produced & directed by HeyTVM / Trevor Van Meter.
Selling Out Literally! - writing, creative direction by Bell & Koola. Produced & Directed by N9ve.
Sergeants Taste Of Home - writing, creative direction, direction, production by Bell & Koola. Illustrated by Michael Marsicano. Animated by Josh Thiel.
Big Mouth Big Moment - creative direction by Bell & Koola. Art direction and animation by Jason Yang. Produced by Invisible Element.
Never - creative direction, direction by Bell & Koola. Produced by Stevens Design & Animation, art director Tim Stevens.
America Meet El Presidente - creative direction, direction, production by Bell & Koola. Illustrated by Gautam Dutta. Animated by Josh Thiel