Three of over 25 holiday spots for Kmart / Draft FCB Chicago, for the 2012 -2013 Holiday Season. In addition to the photo-real VFX product reveals, we also developed the "sparkle-look" over the live action.
Style frames, by art director Bryce Wymer
![](https://cdn.myportfolio.com/3cf8a56d0b2cd37cf96849ce9da4df61/ee15f598-f089-4ace-be4f-5e3d0ccbfe15_rw_1200.jpg?h=01ae43b1440ff3a44cbb7646fc52eb8d)
![](https://cdn.myportfolio.com/3cf8a56d0b2cd37cf96849ce9da4df61/a520adb0-9114-42d8-9629-9c390ca04ec3_rw_1200.jpg?h=6ea6db4c56b162633cdf35c88a93ac93)
Creative Direction by Mark Bellncula
VFX produced at Eyeball NYC by April Cuneo
Live Action shot by AAW Guillermo Navaro