A finish line ribbon stretches across areas of athleticism, 1/4 mile track, bike lane, gym, hiking trail, thestreet. Long mannered shots cut from wide angles to tighter close ups. In an extreme close up of the ribbon,an out of focus athlete approaches from the background in slow-motion, the MotoActive strapped to theirarm. As the athlete comes into focus they stretch and eventually snap the ribbon. The snap triggers anexplosion of pixels. The pixels fly towards the camera. They reform into typography and a screen of thedevices UI. As the athlete finishes passing through the frame, the vacuum of air trailing behind pulls some of the pixels along. After the first tape snap, the pace of the editing increases and the next sequences ofsnap-explosion-pixels comes quickly. In the final sequence the pixels come together to form the device. Asthe device floats in space, a welcome message appears in the screen, "Knowledge Is Power". A ribbon gentlyfalls across the face of the device. In a surge of strength, the device races towards the screen. Snapping thatfinal ribbon, It's own image of it's self slams screen to screen, triggering the device's vibration alert, whichis felt by the person holding the device, signaling another daily victory for the athlete, over themselves.