Bell & Koola was part of the creative and strategic team that created the pitch for the reintroduction of the NYC Cosmos to the NASL, which won AOR for Eyeball. B&K was instrumental in coming up with the hashtag #reboot, the CTA "Don't Call It A Comeback" and developed the OOH designs that covered the LIRR from Penn Station to Hofstra University, way out on Long Island. The reboot must have worked out well because the Cosmos won the 2013 and the 2015 NASL championships. Special thanks to T.J. at Eyeball for leading the creative on this fun project.
#REBOOT - New York Cosmos
Hashtag and out of home designs for the #reboot of the New York Cosmos.